MCC-201 Free Exam Questions and Answers PDF Updated on Oct-2023
Latest MCC-201 Exam Dumps Recently Updated 131 Questions
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NEW QUESTION # 21
A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?
- A. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder
- B. Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder
- C. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
- D. use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder
Answer: C
Explanation:
By using Tracking Extract, File Transfer, and Import activities from Automation Studio, you can extract the data from the subscribers who have had emails fail due to held status within the last 60 days [1][2], and then transfer the data into a data extension that can be used as an Entry Source for Journey Builder. This will allow you to create an SMS message that can be sent to the subscribers to ask them to update their email address. Additionally, Automation Studio provides the ability to schedule and automate the process so that the data is regularly updated and the SMS message is sent on a regular basis. For further information, please refer to the following Salesforce documentation:
* Automation Studio Overview: https://help.salesforce.com/articleView?id=mc_as_overview.htm&type=5 * Automation Studio Activities: https://help.salesforce.com/articleView?id=mc_as_activities.htm&type=5 * Data Extensions Overview: https://help.salesforce.com/articleView?id=mc_es_data_extensions.htm&type=5 * Journey Builder Overview: https://help.salesforce.com/articleView?id=mc_jb_overview.htm&type=5
NEW QUESTION # 22
A customer wants to create a mobile app that requires users to log in or register before accessing their dat
a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. Newly registered users will create additional Contacts in Marketing Cloud.
- B. All mobile app users will create additional Contacts in Marketing Cloud.
- C. User device data is unavailable in Contact Builder for up to 48 hours.
- D. Existing users will create additional Contacts in Marketing Cloud.
Answer: A
NEW QUESTION # 23
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
- A. Designing decision logic via an intuitive user interface
- B. Building simple segmented campaigns without SQL queries
- C. creating customer segments from multiple data extensions
- D. Processing zipped and encrypted file containing subscriber data
- E. Setting behavior-based goals
Answer: A,C,D
NEW QUESTION # 24
Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.
Which two activities would be automation?
Choose 2 answers
- A. Filter Activity
- B. Verification Activity
- C. Import Activity
- D. Data Extract Activity
Answer: A,B
NEW QUESTION # 25
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
- A. Rename and delete sandbox synchronized data extensions before connecting.
- B. Update query activities that reference the synchronized data extensions.
- C. Configure Multi-Org settings to account for two production instances in Setup.
- D. Remove existing user mappings, attribute mappings, and tracking subscriptions.
Answer: B
NEW QUESTION # 26
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?
- A. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
- B. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
- C. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
- D. Upload data files to Marketing Cloud using SFTP instead of FTP
Answer: B
NEW QUESTION # 27
A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.
What recommendation would provide a scalable solution for the start-up?
- A. A manual email send for each transactional message.
- B. Triggered email sends to deliver transactional messages.
- C. A scheduled automation to send daily transactional messages.
- D. A file drop automation to send transactional messages.
Answer: B
NEW QUESTION # 28
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)
- A. %%BASEFILENAME_FROM_TRIGGER%%
- B. %%BASEFILENAME_FROM_FILEDROP%%
- C. File Drop Starting Source
- D. Scheduled Starting Source
Answer: B,D
Explanation:
This allows you to specify the exact name of the file when running the automation. The File Drop Starting Source is an automation activity that allows you to specify the source of the File Drop as either a Scheduled or Manual event. This allows you to control when the data is imported from the Enhanced FTP file.
NEW QUESTION # 29
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
- A. Web Analytics Connector
- B. Data Studio
- C. Audience Studio
- D. Google Analytics 360
Answer: D
NEW QUESTION # 30
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
- A. Use the File Transfer Activity to import data into each BU.
- B. Create a local copy of the product data in each BU.
- C. Share data extensions from the top-level BU.
- D. Give users the Administrator Role so they can see all of the data.
Answer: C
NEW QUESTION # 31
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
- A. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
- B. Create a user-initiated message to logged-in customers to send once the website is restarted
- C. Create and send an apology email that includes a discount for a future purchase to all customers.
- D. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Answer: B
Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
NEW QUESTION # 32
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. Newly registered users will create additional Contacts in Marketing Cloud.
- B. User device data is unavailable in Contact Builder for up to 24 hours.
- C. All mobile app users will create additional Contacts in Marketing Cloud.
- D. Existing users will create additional Contacts in Marketing Cloud.
Answer: B
NEW QUESTION # 33
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?
- A. Create a random data extension within Email Studio.
- B. Create a random data extension within Contact Builder.
- C. Use Journey Builder with a random split activity.
- D. Use Automation Studio with a random split activity.
Answer: A
NEW QUESTION # 34
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 a.m. and needs an alert if the file is NOT present on time. The file needs to be:
*Imported iota a staging data extension.
*Separated into two different data extensions.
Which automation should meet these requirements?
- A. File Drop Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. Scheduled Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. Scheduled Starting Source: Data Extract > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. File Drop Starting Source: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
Answer: A
NEW QUESTION # 35
What are two ways Contact builder can alter the data in Data Extensions
- A. Clear Records
- B. Extract Data
- C. Add Single Record
Answer: A,C
NEW QUESTION # 36
North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.
*Shipping notices will be sent once a day.
*The shipping file will be placed on the FTP sometime after 4:00 p.m.
*The shipping data will be stored in the shipping Notice data extension.
*A field in the data extension will contain the shipping data.
*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.
Which workflow would most effectively enable NTO to do this?
A)
B)
C)
D)
- A. Option A
- B. Option B
- C. Option C
- D. Option D
Answer: A
NEW QUESTION # 37
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?
- A. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
- B. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
- C. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
- D. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.
Answer: B
NEW QUESTION # 38
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous day's submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?
- A. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
- B. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
- C. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
- D. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
Answer: A
NEW QUESTION # 39
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?
- A. Import Mobile Contacts and Outbound Send
- B. Refresh Mobile Filtered List and Outbound Send
- C. Import Mobile Contacts and Send SMS
- D. Refresh Mobile Filtered List and Send SMS
Answer: D
NEW QUESTION # 40
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers
- A. Create list attribute to store student data from Sales Cloud.
- B. Use Data Designer to link student and alumni data to the contact record.
- C. Use Synchronized Data Sources to obtain data from Sales Cloud.
- D. Create an Import Activity to import alumni data into Salesforce Report.
Answer: B,C
NEW QUESTION # 41
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