Latest [Sep 08, 2023] MCC-201 Exam Questions – Valid MCC-201 Dumps Pdf
MCC-201 Practice Test Questions Answers Updated 131 Questions
NEW QUESTION # 69
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
- B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
- C. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
- D. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
Answer: D
NEW QUESTION # 70
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?
- A. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
- B. Subscribers with a status of 'Held' should be re-enabled by contacting support.
- C. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
- D. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
Answer: A
NEW QUESTION # 71
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?
- A. Import Mobile Contacts and Outbound Send
- B. Refresh Mobile Filtered List and Outbound Send
- C. Import Mobile Contacts and Send SMS
- D. Refresh Mobile Filtered List and Send SMS
Answer: D
NEW QUESTION # 72
What is a correct statement about a database of record? Choose 2 answers
- A. A database of record is any database containing subscriber data.
- B. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.
- C. A database of record is a system in which a subscriber's status is maintained
- D. A database of record is a centralized storage repository of data about objects or people.
Answer: C,D
NEW QUESTION # 73
Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information. If a new manager is assigned to a region, NTO wants to update the information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?
- A. Name and email address for each regional store manager stored on a lookup table.
- B. Each customer's region code and the manager's name and email address for each region code.
- C. Regional store manager's name and email address for each customer.
- D. Region code, regional store manager's name, and email address for each customer.
Answer: D
NEW QUESTION # 74
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
- A. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
- B. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
- C. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
- D. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
Answer: D
NEW QUESTION # 75
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers
- A. Should customers exit the journey when the goal is met?
- B. How long after the behavior occurs will a subscriber need to enter a journey?
- C. How are subscribers identified in your web analytics?
- D. How many messages should be included in each journey?
- E. Should a single customer exist in multiple journeys at the same time?
Answer: B,C,E
NEW QUESTION # 76
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Single Send journey with an API Event entry source
- B. Triggered Send Definition
- C. Multi-Step journey with an API Event entry source
- D. Transactional Messaging API
Answer: B
NEW QUESTION # 77
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
- A. Setting behavior-based goals
- B. Designing decision logic via an intuitive user interface
- C. creating customer segments from multiple data extensions
- D. Processing zipped and encrypted file containing subscriber data
- E. Building simple segmented campaigns without SQL queries
Answer: B,D,E
NEW QUESTION # 78
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
- A. Configure the phone field in Salesforce as US locale.
- B. Format the phone field in Salesforce as +l[phonenumber],
- C. Select 'Normalize Phone Number* in Journey settings.
- D. Select 'US' as the sending country in SMS activity.
Answer: B
NEW QUESTION # 79
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?
- A. Import from Salesforce Report in Automation Studio
- B. Synchronized Data Extensions with a filter
- C. All Subscribers, since these are synchronized in real time
- D. Event Data from the Entry Event in Journey Builder
Answer: B
NEW QUESTION # 80
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?
- A. Data Filter
- B. Template Based emails
- C. Automation Studio
- D. Triggered Send
- E. Suppression List
Answer: A,B,C
NEW QUESTION # 81
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%view_email_url%%
- B. %%view_as_webpage%%
- C. %%view_online%%
- D. %%vawp%%
Answer: A
Explanation:
This personalization string is used to direct a subscriber to a web version of the email, allowing them to view the email online even if their email client does not support HTML. For more information on personalization strings, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type=5.
NEW QUESTION # 82
Northern Trail Outfitters wants to connect relational data Into their Journey without overloading the entry data.
How should they connect the data?
- A. Entry Source Data Extension
- B. Data Relationships
- C. Contact Configuration
- D. Data Designer
Answer: D
NEW QUESTION # 83
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)
- A. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
- B. Identify what key the customer wants and have the MC Contact model control it.
- C. Purge the current records and carry on with new keys sourced from Sales Cloud.
- D. Get existing records updated with new Keys sourced from Sales Cloud instance.
Answer: B,D
NEW QUESTION # 84
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?
- A. Supplemental data for an interaction in Journey Builder.
- B. Data for both Email and MobileConnect sends.
- C. One-to- Many Relationship to the Contact Record.
- D. Database of record other than All Subscribers.
Answer: D
NEW QUESTION # 85
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".
How could this behavior be corrected'
- A. Ensure the two phrases are added the "Filtered Keywords" data extension
- B. Ensure the DNS Record Redirect is correctly configured
- C. Ensure the two phrases are added to a filtered keyword list
- D. Ensure "Common Misspellings" Is selected as one of the Reply Filters
Answer: D
NEW QUESTION # 86
......
MCC-201 dumps Sure Practice with 131 Questions: https://www.itexamdownload.com/MCC-201-valid-questions.html
Get New MCC-201 Certification – Valid Exam Dumps Questions: https://drive.google.com/open?id=1tKX-d27gvwBwZqaceOUz_UvrLyQ5FZuo