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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?

A) File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
B) Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
C) File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
D) Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

2. Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers

A) Enforce Export Email Whitelist
B) Add a Domain to the Export Email Whitelist
C) Enable IP Whitelisting
D) Edit the entity Verification Settings

3. (NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?

A) Journey
B) Measures
C) Data Filters
D) SQL Queries

4. A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?

A) One -to -Many Relationship
B) Many -to -Many Relationship
C) One -to -One Relationship
D) Many -to -One Relationship

5. Northern Trail Outfitters wants to segment audiences based on SalesCloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

A) Contact Builder > Data Extensions > Synchronized Data Extensions
B) Setup > Apps > Salesforce Integration
C) Contact Builder > Data Sources
D) Setup >Data Management > Synchronized Data Extensions

Solutions: