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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. LenoxSoft has a Marketing Cloud Account Engagement form titled ''Request a Demo" on their external website.
Which Marketing Cloud Account Engagement report should they use to see how many views their form has received?

A) Form Report
B) Landing Page report
C) Form Handler Report
D) Conversions Report

2. What variable tag must be included in an email to allow prospects to manage their email preferences?

A) %%opt_out%% or %%email_preference_center%%
B) %%unsubscribe %% or %% email_preference_ center %%
C) %%opt_out%% report_spam %%
D) %%unsubscribe % or %% opt_out %%

3. When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?

A) The first campaign of the first contact associated with the opportunity
B) The last campaign of the last contact associated with the opportunity
C) The last campaign of the first contact associated to the opportunity.
D) The first campaign of the last contact associated with the opportunity

4. Form or Form Handler? I want to use progressive profiling to personalize my form.

A) Form Handler
B) Form

5. How can an admin find the number of mailable prospects in their database?

A) View the sync queue
B) View all Segmentation lists
C) Navigate to the overview section
D) Navigate to the prospect list and select "Mailable Prospects"

Solutions: