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Adobe Real-Time CDP Business Practitioner Professional Sample Questions:

1. An architect for a healthcare organization has been given the following requirements from the organization's compliance and legal team regarding web analytics data collection:
1. The data collected on the organization's home page cannot collect
any known identifiers and will not be considered Restricted Healthcare
Data (RHD).
2. Once the user authenticates to the website, known identifiers can be collected, but any linked data to the known healthcare identifier will be considered RHD.
3. Onsite personalization can only be done using non-RHD data.
Below is a sample web analytics record from the Organization's home page:
{
"eventType": "web.webpagedetails.pageViews",
"_id": "ABC-123",
"timestamp": "2023-09-27T15:02:07.977Z",
"web":
{
"webPageDetails":
{
"name": "Homepage",
"siteSection": "Home"
}
},
"identityMap":
{
"ECID":
[
{
"id": "12345678"
}
]
}
}
And an example of a web analytics record once a user authenticates:
{
"eventType": "web.webpagedetails.pageViews",
"_id": "ABC-1234",
"timestamp": "2023-09-27T15:03:07.977Z",
"web":
{
"webPageDetails":
{
"name": "Customer Login",
"siteSection": "Healthcare Authenticated"
}
},
"identityMap":
{
"ECID":
[
{
"id": "12345678"
}
],
"CustomerHealthCareID":
[
{
"id": "ABC"
}
]
}
}
Assume that all web analytics data will be enabled for Profile with ECID as the Primary Identity.
Given the above requirements and the organization's desire to personalize its website visitor's experience, how would the Platform be configured to accommodate both requirements?

A) Configure one sandbox and use data retention policies to separate RHD and non-RHD data
B) Create two sandboxes, one which will collect the RHD data and one to collect the non-RHD data; connect the personalization tool to the non-RHD sandbox
C) Create one sandbox and apply the RHD label to only the known customer identifiers
D) Create one sandbox with two datasets, one which will be labeled as RHD and one that will be unlabeled; create Audiences using only the non-RHD dataset

2. A company based out of California would like to delete profile data from the Adobe Experience Platform (AEP) profile store and data lake based on their customer request. They have reached out to a Real-Time CDP consultant with the list of profiles to perform the deletion task for them.
What is the recommended approach to delete the profile data from AEP?

A) Leverage query service, create a query by excluding the profiles shared by customer, delete the batches from dataset, and insert data from query output
B) Build a custom solution by leveraging the delete entity API to delete the profiles from both data lake and profile store
C) Use the Segment Export feature to delete the profiles from the dataset and profile store
D) Leverage privacy service and submit the delete request under CCPA regulation type for a given namespace and identity value

3. The marketer notices some strange behavior in emails that were going out and noticed a Profile that had multiple email identities.
What would the marketer do next to identify the root cause?

A) Use the Identity API to list the Identity Mappings for the email
B) Use the Identity API to get the details of the Identity Namespace definition
C) Use the Identity graph viewer to retrieve the Identity Map linked to the profile
D) Use Identity graph viewer to retrieve the list of data sources

4. Which component plays a key role in identity stitching in Adobe RT-CDP?

A) Unified Profile Dashboard
B) Identity Graph
C) Data Governance Service
D) Data Ingestion APIs

5. A travel company is creating a promotional campaign for frequent flyers who have not booked a trip in the past six months.
Which segmentation strategy is appropriate?

A) Create a static segment using historical data.
B) Use a dynamic segment based on recent booking behavior.
C) Apply probabilistic segmentation to predict future bookings.
D) Leverage edge-based segmentation for real-time updates.

Solutions: