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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Number: | MC-202 |
| Available Languages: | Japanese, English |
| Exam Format: | Multiple-select, Multiple-choice |
| Exam Duration: | 90 minutes |
| Certificate Validity Period: | 3 years |
| Real Exam Qty: | 65 |
| Exam Price: | USD 200 |
| Passing Score: | 67% |
| Sample Questions: | ![]() |
| Exam Way: | Online (proctored via Kryterion Webassessor or Pearson VUE) or Onsite |
| Pre Condition: | Salesforce recommends completing the Salesforce Certified Marketing Cloud Engagement Admin certification first. |
| Official Syllabus URL: | https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Cloud-Email-Specialist-Exam-Guide |
| Section | Weight | Objectives |
|---|---|---|
| Content Creation and Delivery | 24% | - Create and customize an email message to meet customers' needs - Configure send settings to meet the customer requirements - Organize and manage email campaign content - Recommend Marketing Cloud tools to use when preparing an email for send |
| Insights and Analytics | 14% | - Evaluate email campaign performance and data - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) |
| Marketing Automation | 26% | - Recommend the appropriate marketing automation solution - Build the appropriate Journey Builder solution - Build the appropriate Automation Studio solution |
| Email Marketing Best Practices | 10% | - Differentiate elements of an email that can impact message deliverability - Evaluate elements and techniques of email marketing to design effective emails and email programs - Demonstrate appropriate and effective subscriber acquisition and retention methodologies |
| Subscriber and Data Management | 26% | - Manage subscriber data (Lists vs Data Extensions) - Understand concepts of subscribers, profile center, and subscription centers - Configure Contact Builder and Audience Builder |
Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?
Correct Answer: A 🗳️
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A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?
Correct Answer: B 🗳️
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A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailertake to ensure deliverability is not impacted?
Correct Answer: B 🗳️
Explanation: Only visible for ITExamDownload members. You can sign-up / login (it's free).
A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?
Correct Answer: C 🗳️
Explanation: Only visible for ITExamDownload members. You can sign-up / login (it's free).
Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?
Correct Answer: A 🗳️
Explanation: Only visible for ITExamDownload members. You can sign-up / login (it's free).
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