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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to segment audiences based on SalesCloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

A) Contact Builder > Data Extensions > Synchronized Data Extensions
B) Setup > Apps > Salesforce Integration
C) Contact Builder > Data Sources
D) Setup >Data Management > Synchronized Data Extensions

2. Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app?
Choose 2 answers

A) Journey Builder
B) Mobile Push
C) Contact Builder
D) Mobile Connect

3. Which data structure can be utilized inside the out-of-the-box Subscription Center to enable custom subscription status?

A) Data Extensions
B) Groups
C) Publication Lists

4. A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?

A) Use the exact file name used for the trigger in the Import File Activity
B) Make sure the team has a date stamp to avoid duplication
C) use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
D) Make sure the files are placed in the correct subfolder within the SFTP

5. A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?

A) Segment by geographic region as after-hours sends will be marked as spam
B) Segment to those recipients receiving text email versions first
C) Segment subscribers with soft bounces in their own dedicated send
D) Segment by domain to limit number of sends to each email provider

Solutions: