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PEGAPCMC80V1_2019 pdf
  • Exam Code: PEGAPCMC80V1_2019
  • Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
  • Q & A: 0 Questions and Answers

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  • Exam Code: PEGAPCMC80V1_2019
  • Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
  • Q & A: 0 Questions and Answers
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  • Exam Code: PEGAPCMC80V1_2019
  • Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

SectionObjectives
Topic 1: Pega Customer Decision Hub Overview- Real-Time Customer Decisioning
  • 1. Event-driven decisioning concepts
    • 2. Interaction history and context data usage
      - Next-Best-Action (NBA) Framework
      • 1. Action prioritization and arbitration
        • 2. Engagement policies and strategies
          Topic 2: Reporting and Analytics- Campaign performance measurement
          • 1. KPIs and metrics tracking
            • 2. Optimization of customer interactions
              Topic 3: Pega Marketing Campaign Management- Campaign design and execution
              • 1. Audience segmentation and targeting
                • 2. Campaign lifecycle management
                  - Offer and treatment management
                  • 1. Offer creation and governance
                    • 2. Eligibility and suitability rules
                      Topic 4: Customer Data and Segmentation- Segmentation techniques
                      • 1. Real-time vs batch segmentation
                        • 2. Propensity and scoring models usage
                          - Data integration concepts
                          • 1. Data flows into decisioning engine
                            • 2. Customer profile management

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