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NEW QUESTION # 39
Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?
- A. Identity Resolution > Calculated Insight > Refresh Data Stream
- B. Calculated Insight > Identity Resolution > Refresh Data Stream
- C. Refresh Data Stream > Calculated Insight > Identity Resolution
- D. Refresh Data Stream > Identity Resolution > Calculated Insight
Answer: D
Explanation:
The recommended order of processes for updating data in Data Cloud is as follows6:
Refresh Data Stream: This process updates the data from the source, such as Amazon S3, into Data Cloud.
Identity Resolution: This process runs the rulesets that link together multiple records of an individual into a unified profile.
Calculated Insight: This process calculates additional attributes based on existing data, such as lifetime value or churn risk.
NEW QUESTION # 40
Which method should an administrator use when performing aggregations in windows of 15 minutes on data collected via the Interactions SDK and Mobile SDK?
- A. Calculated Insight
- B. Activation
- C. Streaming Insight
- D. Segment
Answer: C
Explanation:
This method should be used when performing aggregations in windows of 15 minutes on data collected via the Interactions SDK and Mobile SDK. Streaming Insight allows you to query and aggregate datafrom real- time streams using window functions. References:https://help.salesforce.com/s/articleView?id=sf.
c360_a_streaming_insights.htm&type=5
NEW QUESTION # 41
Which two features are impacted by the timezone setting in the org Data Cloud is provisioned in?
- A. Activation Schedule
- B. Identity Resolution
- C. Ingestion Schedule
- D. Segment Schedule
Answer: A,D
Explanation:
These two features are impacted by the timezone setting in the org Data Cloud is provisioned in. The segment schedule determines how often a segment is refreshed based on the selected timezone. The activation schedule determines how often a segment is exported to an activation target based on the selected timezone. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_segmentation_schedule.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.c360_a_activation_schedule.htm&type=5
NEW QUESTION # 42
Which two applications automatically create activation targets at the time the application is connected to Data Cloud?
- A. B2C Commerce
- B. Marketing Cloud Engagement
- C. Personalization powered by Interaction Studio
- D. Amazon S3
Answer: A,C
Explanation:
These two applications automatically create activation targets when they are connected to Data Cloud. You can use these targets to activate segments or calculated insights to these applications. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_activation.htm&type=5
NEW QUESTION # 43
What does it mean to build a trust-based, first-party data asset?
- A. Obtain competitive data from reliable sources through interviews, surveys, and polls
- B. Ensure opt-in consents are collected for all email marketing as required by law
- C. Pass the trust-based compliance rules as a first-party data asset is added to Data Cloud
- D. Provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange
Answer: D
Explanation:
Explanation
This is what it means to build a trust-based, first-party data asset. It involves respecting the privacy and preferences of individuals who share their data with an organization and ensuring that the data is used in a responsible and ethical way. References:https://www.salesforce.com/products/genie/overview/
NEW QUESTION # 44
What is the maximum limit of the number of records for Full Refresh Extract Method?
- A. 10 million
- B. 50 million
- C. 40 million
- D. No hard limit
Answer: A
Explanation:
Explanation
The maximum limit of the number of records for Full Refresh Extract Method is 10 million. Full Refresh Extract Method is an option for extracting data from Marketing Cloud to Data Cloud. It extracts all records from a data extension regardless of when they were created or modified. If the number of records exceeds 10 million, an error occurs and no records are extracted. References: Extract Methods
NEW QUESTION # 45
Which type of measures with aggregate functions are supported?
- A. Date
- B. Numeric
- C. Text
- D. Boolean
Answer: B
Explanation:
Numeric is the only type of measures that support aggregate functions. Measures are numeric fields that can be aggregated using functions such as SUM, AVG, MIN, MAX, or COUNT. For example, you can use a measure to calculate the total revenue or the average order value from your data. Date, Text, and Boolean are not types of measures, but types of dimensions. Dimensions are fields that can be used to group or filter data, but not to perform calculations. Reference: Measures and Dimensions
NEW QUESTION # 46
A customer has requested that their personal data be deleted. Which action should be performed to accommodate this request in Data Cloud?
- A. Utilize the Data Rights Subject Request tool to request deletion of the customer's information
- B. Use Ingestion API to request deletion of the customer's information
- C. Manually delete customer and related records using the Profile Explorer
- D. Use Consent API to request deletion of the customer's information
Answer: D
Explanation:
This action should be performed to accommodate the request to delete personal data in Data Cloud. The Consent API allows you to set a consent flag for an individual that prevents further processing of their data and deletes their records from source data streams. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_consent_api.htm&type=5
NEW QUESTION # 47
A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via a SFTP site. What are two recommended ways to bring this data into Data Cloud?
- A. Import the file into Amazon S3 and ingest with the Cloud Storage Connector
- B. Manually import the file using the Data Import Wizard
- C. Import the file into Google Cloud Storage and ingest with the Cloud Storage Connector
- D. Utilize Salesforce's Dataloader application to perform a bulk upload from a desktop
Answer: A,C
NEW QUESTION # 48
A customer has requested that their personal data be deleted. Which action should be performed to accommodate this request in Data Cloud?
- A. Utilize the Data Rights Subject Request tool to request deletion of the customer's information
- B. Use Ingestion API to request deletion of the customer's information
- C. Manually delete customer and related records using the Profile Explorer
- D. Use Consent API to request deletion of the customer's information
Answer: D
Explanation:
This action should be performed to accommodate the request to delete personal data in Data Cloud. The Consent API allows you to set a consent flag for an individual that prevents further processing of their data and deletes their records from source data streams.References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_consent_api.htm&type=
NEW QUESTION # 49
How does Data Cloud handle an individual's right to be forgotten?
- A. Deletes the specified Individual record and its Unified Individual Link record.
- B. Deletes the specifiedIndividual and records from any DMO/DLO related to the Individual.
- C. Deletes the records from all DSOs and any downstream DMOs are updated at the next scheduled ingestion.
- D. Deletes the specified Individual and records from any DSO mapped to the Individual DMO.
Answer: D
Explanation:
This is how Data Cloud handles an individual's right to be forgotten. It deletes the individual record from the Individual data model object (DMO) and anyrelated records from the data stream objects (DSOs) that are mapped to it.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_delete_individual.htm&type=5
NEW QUESTION # 50
Which three features can be used to validate the data in the unified profile object?
- A. Data Actions
- B. Profile Explorer
- C. Identity Reconciliation
- D. Data Explorer
- E. Query API
Answer: B,D,E
Explanation:
Explanation
These three features can be used to validate the data in the unified profile object. Data Explorer allows you to view the ingested data from different sources and how it is mapped to the unified profile object. Query API allows you to query the unified profile object using SOQL or SQL queries. Profile Explorer allows you to view the unified profile records and their attributes. References:
https://help.salesforce.com/s/articleView?id=sf.c360_a_data_explorer.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.c360_a_query_api.htm&type=5https://help.salesforce.com/s/artic
NEW QUESTION # 51
To import campaign members into a campaign in CRM a user wants to export the segment to Amazon S3. The resulting file needs to include CRM Campaign ID in the name. How can this outcome be achieved?
- A. Include campaign identifier into the filename specification
- B. Hard-code the campaign identifier as a new attribute in the campaign activation
- C. Include campaign identifier into the activation name
- D. Include campaign identifier into the segment name
Answer: A
Explanation:
Explanation
You can use the filename specification option in the Amazon S3 activation to customize the name of the file that is exported. You can use variables such as {campaignId} to include the CRM campaign ID in the file name.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_amazon_s3.htm&type=5
NEW QUESTION # 52
What is the first step to set up and configure a Data Cloud instance after it has been provisioned?
- A. Enable Customer Data Cloud Admin permission set to the relevant Salesforce CRM user
- B. Complete the Salesforce Data Cloud "Get Started'' process
- C. Connect to the Marketing Cloud Account Data Cloud is provisioned in
- D. Connect to the Salesforce CRM org Data Cloud is provisioned in
Answer: D
Explanation:
This is the first step to set up and configure a Data Cloud instance after it has been provisioned. The customer needs to connect to the Salesforce CRM org that Data Cloud is provisioned in, using the Salesforce CRM connector. This will allow Data Cloud to access the CRM data and map it to the Customer 360 data model. Reference: [Salesforce CRM Connector], [Data Cloud Setup]
NEW QUESTION # 53
Cloud Kicks has received a Request to be Forgotten by a customer. In which two ways can Data Cloud honor this request?
- A. Use the Consent API to suppress processing and deletethe individual and related records from source data streams
- B. Use Data Explorer to locate and manually remove the Individual
- C. Delete the data from the incoming data stream and perform a full refresh
- D. Add the Individual Id to a headerless file and use the delete from file functionality
Answer: A,D
NEW QUESTION # 54
How does an administrator increase the consolidation rate for Identity Resolution?
- A. Change all reconciliation rules to Source Sequence
- B. Change the Ignore Empty Value option
- C. Reduce the number of matching rules
- D. Add more matching rules to broaden the search for matches
Answer: C
Explanation:
Reducing the number of matching rules can increase the consolidation rate for Identity Resolution, because it reduces the chances of finding multiple matches for the same individual. Matching rules tell Data Cloud which profiles to unify during the identity resolution process. If there are too many matching rules, Data Cloud might find more than one match for a given profile, resulting in a lower consolidation rate. Reference: Identity Resolution Match Rules
NEW QUESTION # 55
What should an administrator do to pause a segment activation but with the intent of using that segment again?
- A. Stop the Publish Schedule
- B. Inactivate the segment
- C. Delete the segment
- D. Skip the Activation
Answer: A
Explanation:
To pause a segment activation but with the intent of using that segment again, the administrator should stop the publish schedule for that segment. This will stop the segment from being refreshed and activated, but it will not delete or inactivate the segment. The administrator can resume the publish schedule at any time.
NEW QUESTION # 56
A customer has requested that their personal data be deleted. Which action should be performed to accommodate this request in Data Cloud?
- A. Utilize the Data Rights Subject Request tool to request deletion of the customer's information
- B. Use Ingestion API to request deletion of the customer's information
- C. Manually delete customer and related records using the Profile Explorer
- D. Use Consent API to request deletion of the customer's information
Answer: D
Explanation:
Explanation
This action should be performed to accommodate the request to delete personal data in Data Cloud. The Consent API allows you to set a consent flag for an individual that prevents further processing of their data and deletes their records from source data streams.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_consent_api.htm&type=5
NEW QUESTION # 57
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