410-101 Training & Certification Get Latest Facebook Certification Updated on Mar 14, 2022
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NEW QUESTION 41
You've launched two campaigns with five ad sets. Two ad sets are not spending their budget.
As a matter of fact, they've only spent $1 of the $50 you placed the budget for each ad set.
What are some of the reasons your ad sets are not running?
Select all that apply.
Choose ALL answers that apply.
- A. Your ads within the ad set were not approved.
- B. You've reached the limit of the campaign.
- C. Your ad is scheduled for a future date.
- D. Your ad set is not active.
- E. The ad set audience is too large.
Answer: A,B,D
Explanation:
Explanation
There are multiple reasons why an ad set has spent some of your budgets but is still getting too few impressions. In this case, there are some things to keep in mind:
* Your ad did run for some time as it has spent $1 already.
* You have multiple ad sets. Two of which have only spent $1 each and the rest are correctly running.
What are some common issues here?
* Answer #1 and #2 are somehow related. There are instances where ad sets start running for a couple of hours and are then rejected by Facebook's team. In that case, these ad sets could have spent $1 each before they were blocked/rejected by Facebook.
* If Facebook rejected your ads, then by default, they will be inactive.
* You could have inactivated the ad sets by mistake at some point. So this answer is still valid.
Answer #4 is not possible. If it the ad sets were set up for a future date, then it would not have spent any money at all.
Answer #5 is also wrong. If your ads are active but not getting impressions, your audience could be too small
-NOT too large-. In this case, $50 would be too much budget for the audience you selected, but NOT too large.
NEW QUESTION 42
Which strategy should you recommend to meet the client's goals?
Choose only ONE best answer.
- A. Interest and lookalike audiences.
- B. Audience Network and Custom Audiences.
- C. Custom audiences and Lookalike audiences.
- D. Custom Audiences and Carousel.
Answer: C
Explanation:
Explanation
Every time you work with a new client, your best audiences will always be Custom Audiences and Lookalike Audiences.
For physical locations, you want to re-market to existing customer databases.You want to use a custom audience of people who have already bought at the store to promote re-purchases.
You then want to use this database and use a similar/lookalike audience so that you can bring new potential customers over. Because you are using Facebook offline events, you can even segment people based on long-term value of sales.
The last audience you should be using is a saved/core audience, but you should always start with the other two first.
NEW QUESTION 43
Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.
What options does the community manager have in fixing this mistake?
Choose only ONE best answer.
- A. The community manager should select the boosted post, change the image and re-launch the campaign.
- B. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.
- C. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.
- D. The community manager needs to post a new image and create a new campaign with a $20 budget.
Answer: C
Explanation:
Explanation
You are not able to make changes to a post (title, text or image) if you have boosted the post or invested money.
In this case, you will have to hide the other post and re-publish the new one with the corrections.You should promote the post under the same ad set from the previous campaign. This will allow you not to modify anything at the ad set level and only deactivate one ad and activate the new one.
NEW QUESTION 44
A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.
- A. Create a new campaign with video view as the campaign objective.
- B. You should make sure the campaign has not ended.
- C. You should unpublish the post and re-publish it as an ad.
Answer: A
Explanation:
Explanation
When you select the "boost post" option, you are optimizing campaigns for interactions (like, share, and comment). In this case, you want people to actually see the campaign.
When you change the campaign objective to view views, you will be optimizing the ad for CPV video or
10-seconds video views.
NEW QUESTION 45
What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.
- A. Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.
- B. Block certain categories in your Ads Manager.
- C. Change your core audience's interests to exclude certain content categories.
- D. Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.
Answer: A,B,D
Explanation:
Explanation
acebook offers 3 brand safety tools for blocking your ads from running alongside certain types of content within Instant Articles, Audience Network and In-Stream Video placements:
* Placement opt-out
You can opt-out from showing your ads in Instant Articles, In-Stream Video or Audience Network placements by removing any of these placements in the Edit Placements section of the ad create flow. Learn how to opt out of placements.
* Category blocking
You can prevent your ads from running next to certain categories of content by choosing the Exclude Categories option under the Edit Placements section in Ads Manager. Learn more about excluding content categories.
* Block lists
Block lists prevent your ads from running on specific websites or apps within the Audience Network, the Instant Articles of specific publishers and videos of Pages included in the Facebook in-stream placement.
Learn how to Create Block Lists.
NEW QUESTION 46
Which of the following is not a direct response type of ad?
Choose only ONE best answer.
- A. Guaranteed Impressions
- B. Mobile App Engagement
- C. Website Conversions
- D. Video Views
- E. Website Clicks
Answer: A
Explanation:
Explanation
Keep in mind that direct response marketing campaigns are all efforts that require specific actions as the ultimate objective.
If you were to rank all ads from the least to the most direct response, it would rank as following:
Brand Awareness
* Guaranteed Impressions
* Reach and Frequency
* Brand Awareness
Direct Response
* Post Engagement
* Video Views
* Messages
* Website Clicks
* Website Conversions
* Mobile App Installs and Engagement
* In-Store with Offline Events Tracking
NEW QUESTION 47
You are running conversion ads to an inexpensive $0.99 mobile phone app.
You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.
- A. You should set up a 1 day after a click attribution window.
- B. You should set up a 1 day after view and 7 days after a click attribution window.
- C. There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.
- D. You should set up a 1 day after a view and 1 day after a click attribution window.
Answer: C,D
Explanation:
Explanation
Is there enough data?
Facebook requires you to have at least 50 conversions per week before running conversion ads. In this case, you have 105 every two weeks. That comes out to about 52.5 every week.
So, yes, there is enough data for you to start running conversion ads for App Install.
What kind of attribution window should you run?
Keep in mind that you are running conversion ads for App Installs. There are just two options for attribution window for this type of ad:
* 1 day after a click.
* 1 day after a view and 1 day after a click (combined).
In this case, Facebook recommendation is to track both view and click attribution of 1 day.
Inexpensive products (especially mobile apps) should have smaller attribution windows. It's difficult to think that a person who downloads an app after a week can be attributed to the ad. In other words, the download was not influenced by the ads you ran a week before.
NEW QUESTION 48
You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.
- A. You are not able to set up franchise locations on Facebook.
- B. Open a new Fan Page for each location.
- C. Open a Global Fan Page.
- D. Open one Fan Page with multiple locations.
Answer: D
Explanation:
Explanation
With Facebook Locations, you can connect and manage all of your franchise locations on Facebook.
This structure is often referred to as the parent-child relationship, where your main brand page is the parent, and individual locations are the children.
There are several advantages to this approach:
* Brand consistency and control.
* Increased visibility for individual locations.
* Location finder.
* Easier management of multiple pages.
NEW QUESTION 49
A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.
- A. When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.
- B. The matched and unmatched hashes are deleted.
- C. Facebook will store all data from your CRM but hash it so people can't see private info.
- D. The matched and unmatched hashes are kept for 180 days.
- E. When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.
- F. Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
Answer: A,B,F
Explanation:
Explanation
Custom Audiences were designed to maximize information security and privacy. Facebook systems have been audited by an independent third party, PricewaterhouseCoopers. They confirmed that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
Hashing is a process that turns information you share with us into short fingerprints that are impossible to reverse .
Here's how it works:
* When you begin the process to share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.
* We match the fingerprints of your hashed list against ours.
* The matches are added to a Custom Audience for you.
* The matched and unmatched hashes are deleted.
NEW QUESTION 50
You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks.
They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.
How would you set up your budget for these campaigns?
Choose only ONE best answer.
- A. $28,000 lifetime budget with accelerated delivery.
- B. $7,000 lifetime budget with accelerated delivery.
- C. $4,000 lifetime budget with standard delivery.
- D. $28,000 lifetime budget with standard delivery.
Answer: B
NEW QUESTION 51
Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.
- A. The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
- B. The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
- C. The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
- D. The expected CPM can't be compared between the impressions and video views campaigns.
Answer: A,B,C
Explanation:
Explanation
Facebook converts all campaigns into an to enable comparison between ads with different optimization goals.
There are 3 different formulas for calculating the eCPM:
1. Optimization goal: impressions
2. Optimization goal: clickseCPM = (Advertiser bid per click) x (estimated click-through rate) x 1,000
3. Optimization goal: actions (besides clicks)eCPM = (advertiser bid per action) x (estimated click-through rate) x (estimated conversion rate)* x 1,000
NEW QUESTION 52
You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app.
Here is a list of events you need to register:
1. When users open the mobile app.
2. When users add a credit card.
3. When users send to print their images.
4. When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns?
Choose only ONE best answer.
- A. Achieved Level, Purchased, Completed Registration, Viewed Content
- B. App Launched, Added Payment Info, Purchased, Completed Tutorial
- C. App Launched, Initiated Checkout, Purchased, Spend Credits
- D. Added To Cart, Purchased, Completed Tutorial, Added To Wishlist
- E. Purchased, Initiated Checkout, Completed Registration, Rated
Answer: B
Explanation:
Explanation
There are 14 standard app events you can use on Facebook SDK mobile app.
For this particular mobile app, these are the four events you want to utilize in order to track your client's requests:
1. App Launched: When users open the mobile app.2. Added Payment Info: When users add a credit card.3.
Purchased: When users send to print their images.4. Completed Tutorial: When users watch the video explaining how the app works.
Below is a list of the 14 related app events:
* Achieved level
* App launched
* Added payment info
* Added to cart
* Added to wishlist
* Completed registration
* Completed tutorial
* Initiated checkout
* Purchased
* Rated
* Searched
* Spent credits
* Unlocked achievement
* Viewed content
All of these events allow you to understand better how people are interacting with your mobile app, measure the performance of your Facebook mobile ads, and reach certain people who use your app by creating custom audiences.
NEW QUESTION 53
Your client is running a marketing campaign both on TV, Facebook, and Instagram.
They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.
Your client wants you to propose a method to better measure the reach of the campaign to a specific audience.
They also want delivery recommendations to optimize the impact that the campaign is having.
What is the best measurement solution for this?
Choose only ONE best answer.
- A. Nielsen TAR
- B. Nielsen Brand Lift
- C. Millward Brown Brand Lift
- D. Audience Insights
- E. Nielsen DAR
Answer: A
Explanation:
Explanation
Here is a full list of all the different measurement solutions you can currently run through one of Facebook partners.
It's key to understand how each solution fits for different cases.
Audience Outcomes - Facebook Partners
* Nielsen DAR: Measures campaign reach across Facebook, Instagram, and other publishers.
* Nielsen TAR: Measures campaign reach across Instagram, Facebook, and television.
* Viewability Verification Partners: Verifies viewability metrics for Facebook and Instagram through
* best-in-class viewability partners.
Brand Outcomes - Facebook Partners
* Nielsen Brand Lift: A Nielsen product created to measure the impact of Facebook media on brand perceptions.
* Millward Brown Brand Lift: A Millward Brown Digital product that is designed to help marketers quantify the results of their advertising on Facebook and Instagram.
Sales Outcomes - Facebook Partners
* Partner Lift: Facebook's Partner Lift integrations leverage best-in-class vendors to measure lift in sales using partner-based ROI measurement solutions.
* MTA Partner Program: Facebook offers an MTA Partner Program that enables multi-touch attribution (MTA) partners to provide people-based MTA reporting across all publishers, including Facebook.
* Marketing Mix Modeling (MMM) Partners: Enable partners to better measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
* Mobile Measurement Partners (MMPs): Work with one of our Mobile Measurement Partners to see aggregated reporting across multiple ad networks, powered by Facebook attribution data.
NEW QUESTION 54
What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.
- A. Page Analyst
- B. Fan Page Analyst and Ad Account Admin
- C. Ad Account Admins
- D. Page Advertiser
- E. Fan Page Admins
Answer: D,E
Explanation:
Explanation
If you want to view insights for your Page in Audience Insights, you must at least be a Page Advertiser.
NEW QUESTION 55
What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.
- A. Predictability and control over reach and CPM.
- B. Launch marketing campaigns to customer databases.
- C. Include Instagram as placement.
- D. Define how much you want to spend each day.
- E. Predictability and control over frequency.
Answer: A,C,D,E
Explanation:
Explanation
Reach and frequency buying can give you more predictability and control over the following:
* Reach and CPM
* Frequency
* Spend per day
* Placement distribution (e.g., Instagram vs. Facebook)
Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.
NEW QUESTION 56
Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.
Below are the specifications:
- They will initially launch only for Android devices.
- The app does not work with Tablets.
- The app is geared towards younger generation below 25 years.
What targeting options would you select to reach your niche market when creating a core/saved audience?
Select all that apply.
Choose ALL answers that apply.
- A. Gender Male
- B. Countries India + Colombia
- C. Age with max 25 years
- D. Mobile Device User - focused on Android
- E. Interests: Gamers
- F. App Store Region
Answer: B,C,D
Explanation:
Explanation
For this exercise, you need the following aspects in order to segment your core/saved audience:
1. Age: you definitely want to set up age below 25 years old.
2. Mobile Device User: you need to specify Android as the primary operating system for mobile in order to target just Android users and exclude iOS users.
3. Location: you want to target the specific countries. In this case, Colombia and India in order to reach out to people in those two particular places.
You don't want to use App Store Region as an option to segment as they don't allow you to select specific countries. You are better off selecting countries and Mobile Device User to segment.
The gender and interest for this exercise are irrelevant since you don't have more info on what the mobile app is about.
NEW QUESTION 57
You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.
- A. Each country should have its own audience and ad set.
- B. You should invest more money and increase your budget.
- C. You need to split the ad sets into different campaigns.
- D. You need to expand your audience to people older than 26 years old.
- E. You should change the interests in the audience completely.
Answer: A
Explanation:
Explanation
https://www.facebook.com/policies/ads/
Targeting Requirements
If you choose to run ads that promote or reference alcohol you must make sure to follow local laws and target your ads appropriately, including targeting your ads to 18 years or older in all permitted countries except the following:
India
25 years or older in Chandigarh, Delhi, Haryana, Maharashtra, or Punjab.
21 years or older in Andhra Pradesh, Arunachal Pradesh, Assam, Chhattisgarh, Dadra and Nagar Haveli, Dama and Diu, Goa, Jammu and Kashmir, Jharkhand, Kerala, Madhya Pradesh, Meghalaya, Odisha, Tamil Nadu, Telengana, Tripura, Uttar Pradesh, Uttarakhand, or West Bengal.
18 years or older in Andaman and Nicobar Islands, Himachal Pradesh, Karnataka, Mizoram, Puducherry, Rajasthan and Sikkim.
Alcohol is prohibited in Bihar, Gujarat, Lakshadweep, Manipur and Nagaland.
Other Countries
20 years or older in Japan, Iceland, Thailand and Paraguay
21 years or older in Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka and the US
19 years or older in Canada, Korea and Nicaragua.
25 years or older in Sweden
NEW QUESTION 58
Two ad sets within your brand campaign are not responding well.
The campaign has the following details:
* Objective: Run a triple-play message strategy to drive brand association, sales awareness, and product conversion to a specific offer.
* Target: 34-55 Male Executives.
* Asset: 5 images that will be delivered sequentially.
* Ad Type: Auction on Instagram.
What change should you make for the campaign to deliver the objective?
Select all that apply.
Choose ALL answers that apply.
- A. You should change the placement to include Facebook.
- B. You should change the ad type to sequential messaging.
- C. You should change the bidding to reach and frequency.
- D. You should change the target market to females.
Answer: A,B,C
Explanation:
Explanation
Whenever you want to maximize brand awareness with multiple messages, you should use reach and frequency as the bidding type.
Keep in mind that you can program sequential content or ads within Facebook's auction. So every time you see
"sequential messages," the answer is most likely reach and frequency with sequential messaging.
For brand awareness campaigns, you should also include Facebook as placement due to its high reach.
NEW QUESTION 59
How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.
- A. Facebook won't spend more than 25% of your campaign lifetime budget
- B. Facebook won't spend more than 25% of your daily budget on a given day
- C. Facebook won't spend more than 125% of your account limit
- D. Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)
- E. Once you've spent a daily budget, delivery/spending stops for that ad set or campaign
Answer: B,D
Explanation:
* Budgets are set at the ad set or campaign level and their spend may be paced or accelerated by the delivery system. Once you've spent a lifetime budget, delivery/spending stops for that ad set or campaign.
* Daily budgets are averages and ongoing, but ultimately we won't spend more than 125% of your daily budget on a given day or more than 7 times your daily budget over a calendar week (Sunday to Saturday).
NEW QUESTION 60
Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.
- A. Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.
- B. Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.
- C. Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.
- D. Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
Answer: D
Explanation:
Explanation
Whenever a customer is running a nationwide campaign, you want to go with "Reach and Frequency" option.
This buying option will allow you to control reach, frequency, and budget.
There are three ways you can optimize your video campaigns within the reach and frequency options:
* Standard
* Sequenced
* Scheduled
Below is a table with the differences for each:
In this case, you want to use the "Schedule" option as the client wants to run the campaign on specific dates.
NEW QUESTION 61
You've installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post?
Choose only ONE best answer.
- A. You have to create additional events in order to categorize each blog post.
- B. It is not possible to do what your client is requesting.
- C. You have to use Facebook pixel parameters in order to categorize each blog post.
Answer: C
Explanation:
Explanation
To categorize each blog post, you will have to use Facebook pixel parameters.
In this case, you will create a parameter under the name "category." This category will have the three choices of blog categories.
Your final ViewContent event should look like this:
<script>
fbq('track', 'ViewContent', {
category: weight_loss,
});
</script>
Below is a description of all the parameters you can use:
For more detailed information you can view the following Facebook for developers post: https://developers.facebook.com/docs/ads-for-websites/pixel-events/v2.11
NEW QUESTION 62
What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.
- A. Complete Registration
- B. Add to Cart
- C. Lead
- D. View Content
- E. Add Payment Info
- F. Purchase Event
Answer: B,C,D,F
Explanation:
Explanation
Here is the list of events you should install on the website:
* Purchase Event
* Lead
* View Content
* AddToCart
The website has a three-step checkout-process:
* People adding smartwatch to cart => Facebook pixel event "AddToCart."
* People go to checkout page => Facebook pixel event "Lead."
* People finalize purchase => Facebook pixel event "Purchase."
You also need to "ViewContent" event on the company's blog in order to better track interaction with specific blog content.
NEW QUESTION 63
What are all of the mobile advertiser ID's you can utilize to build a custom audience?
Select all that apply.
Choose ALL answers that apply.
- A. Google User ID
- B. Apple's Advertising Identifier (IDFA)
- C. Facebook User ID
- D. Android's Advertising ID
Answer: B,C,D
Explanation:
Explanation
You can create ads targeting people by customer lists. One of the data sources you can use is mobile advertiser IDs.
* Apple's Advertising Identifier (IDFA): An advertising ID that Apple provides as part of iOS in its ads framework.
* Android's Advertising ID: An advertising ID that Google provides as part of Google Play services.
* Facebook User ID: If people are logged in to your app via Facebook, you can use their Facebook User ID for targeting.
You can't run Google IDs currently on Facebook to identify users.
NEW QUESTION 64
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Step by Step Guide to Prepare for 410-101 Exam: https://www.itexamdownload.com/410-101-valid-questions.html
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