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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the bidding strategies will you use if you are focused on clicks?

A) CPM bidding
B) CPA bidding
C) Campaigns
D) Automatic CPC bidding

2. You are a consultant for several clients and you manage their Google AdWords campaigns. You're using the AdWords Editor to manage these campaigns. One of your clients has provided you with 110 new keywords for their Google AdWords campaign. Using the Google AdWords Editor, how can you add these new keywords?

A) Google AdWords Editor doesn't allow you to add keywords offline. The keywords must be added through the My Client Center.
B) Google AdWords Editor will only allow upto 100 changes to the keywords at a time. You'll need to add 100 keywords, upload the changes, and then add the remaining 10 keywords through the Keywords tab in the Editor.
C) Google AdWords will allow you to make this change through the Add/Update Multiple Keywords tool under Make Multiple Changes on the Settings tab.
D) Google AdWords will allow you to make this change through the Add/Update Multiple Keywords tool under Make Multiple Changes on the Keywords tab.

3. Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer wants the Google AdWords to appear anywhere other than the Google Search and Search Partners. How can Doug edit this ad to appear only in Google Search?

A) Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.
B) Open the campaign page and then choose Search Listings to edit where the ad will appear.
C) Open the ad page and then choose the Settings tab to edit where the ad will appear.
D) Open the campaign page and then choose the Settings tab to edit where the ad will appear.

4. Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements?
Each correct answer represents a complete solution. Choose all that apply.

A) Excluded placements
B) Managed placements
C) Manual placements
D) Automatic placements

5. Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?

A) Site overlay report
B) Funnel visualization report
C) Top exit pages report
D) Top landing pages report

Solutions: