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Salesforce Marketing-Cloud-Email-Specialist (Salesforce Certified Marketing Cloud Email Specialist) Exam is a certification program designed for professionals who specialize in email marketing using Salesforce's Marketing Cloud platform. Salesforce Certified Marketing Cloud Email Specialist certification is intended to validate the expertise of individuals who have experience with email marketing best practices, email design, subscriber management, data management, and reporting.
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Salesforce Certified Marketing Cloud Email Specialist exam tests candidates on their knowledge of email marketing best practices, email design principles, email deliverability, marketing automation, and data management. Marketing-Cloud-Email-Specialist exam consists of 60 multiple-choice questions that must be completed within 90 minutes. The passing score for Marketing-Cloud-Email-Specialist exam is 68%, and candidates can retake the exam after 24 hours if they fail the first attempt. By passing the Salesforce Marketing-Cloud-Email-Specialist exam, professionals can demonstrate their skills and knowledge to employers and clients, and enhance their career opportunities in the field of email marketing using Salesforce Marketing Cloud.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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Earning the Salesforce Certified Marketing Cloud Email Specialist certification demonstrates to employers and clients that an individual has a thorough understanding of email marketing best practices and how to leverage the Marketing Cloud platform to drive successful email marketing campaigns. It is a valuable credential for individuals who work in digital marketing, email marketing, or marketing automation, and can lead to career advancement opportunities and increased earning potential.
| Section | Weight | Objectives |
|---|---|---|
| Content Creation and Delivery | 24% | - Create and customize an email message to meet customers' needs - Configure send settings to meet the customer requirements - Organize and manage email campaign content - Recommend Marketing Cloud tools to use when preparing an email for send |
| Insights and Analytics | 14% | - Evaluate email campaign performance and data - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) |
| Marketing Automation | 26% | - Recommend the appropriate marketing automation solution - Build the appropriate Journey Builder solution - Build the appropriate Automation Studio solution |
| Email Marketing Best Practices | 10% | - Differentiate elements of an email that can impact message deliverability - Evaluate elements and techniques of email marketing to design effective emails and email programs - Demonstrate appropriate and effective subscriber acquisition and retention methodologies |
| Subscriber and Data Management | 26% | - Manage subscriber data (Lists vs Data Extensions) - Understand concepts of subscribers, profile center, and subscription centers - Configure Contact Builder and Audience Builder |
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