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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary purpose of a promotional strategy?

A) To manage supply chain operations and inventory levels.
B) To determine the pricing strategy for all products in the store.
C) To drive product awareness, increase sales, and influence shopper behavior through targeted promotions.
D) To create a long-term business plan for overall company growth.

2. What is considered a long-term promotional objective for the retailer?

A) Weekly advertisement
B) Lobby displays
C) Online discounts
D) Retailer image/brand building

3. What does a high Sales per Point of Weighted Distribution (SPWD) indicate about a product's performance?

A) It indicates strong sales performance relative to the product's distribution.
B) It reflects the total revenue generated by the product.
C) It shows that the product is available in a large number of stores.
D) It suggests the product is underperforming in its available outlets

4. There are 4 chains in the Market, What is the ACV Weighted Distribution for Item A within that Market?
Chain A: Distribution of Item A = Yes, Total Store ACV = $1,000,000
Chain B: Distribution of Item A = No, Total Store ACV = $2,000,000
Chain C: Distribution of Item A = Yes, Total Store ACV = $2,000,000
Chain D: Distribution of Item A = Yes, Total Store ACV = $1,000,000

A) 75%
B) $4,000,000
C) 67%
D) $2,000,000

5. What does ROI analysis measure?

A) The financial return of a promotion by comparing incremental revenue to the investment made.
B) The total sales volume generated by a promotion.
C) The cost savings achieved through a promotion.
D) The percentage increase in customer satisfaction after a promotion.

Solutions: