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Facebook 510-101 exam is a certification program designed for experienced professionals who want to demonstrate their skills and knowledge in developing ads products on Facebook. Facebook Certified Ads Product Developer II certification is part of the Facebook Certified Professional program, which aims to help individuals validate their expertise in using Facebook's tools and technologies. The Facebook 510-101 exam measures a candidate's ability to design, develop, and implement advanced ad products on Facebook.
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The Facebook Certified Ads Product Developer II certification exam is designed to equip individuals with advanced knowledge in Facebook advertising, along with the relevant skills and experience required to manage advertising accounts efficiently. 510-101 exam covers the latest updates and changes on the Facebook advertising platform, ensuring that certified individuals are up to date with the latest industry trends and best practices.
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| Section | Weight | Objectives |
|---|---|---|
| Dynamic Ads & Product Catalogs | 15% | - Product feeds and updates - Dynamic ad setup and optimization - Catalog creation and management |
| Measurement, Troubleshooting & Best Practices | 15% | - Performance measurement and reporting - API usage and rate limits - Diagnostic tools and error resolution - Platform policies and compliance |
| Offline Conversions & Custom Audiences | 20% | - Data matching and quality - Offline event setup and upload - Privacy and compliance - Custom and lookalike audience creation |
| SDK & App Events | 25% | - Android and iOS SDK installation - App event logging and parameters - Impact of privacy frameworks (iOS 14.5+, ATT) - Debugging and testing app events |
| Meta Pixel & Conversions API Implementation | 25% | - Pixel setup and configuration - Conversions API integration - Troubleshooting and validation - Event configuration and prioritization |
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