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| Section | Objectives |
|---|---|
| Topic 1: Reports and Activation | - Report Types
|
| Topic 2: Data Visualization and Dashboards | - Dashboard Design
|
| Topic 3: Data Integration and Configuration | - Data Ingestion
|
| Topic 4: Marketing Intelligence Platform Fundamentals | - Platform Overview
|
| Topic 5: Data Harmonization and Data Model | - Data Classification
|
Question 1
After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?
A. The source file does not contain the media Buy entity
B. The file does not contain any measurements (dimension only)
C. Main entity is not mapped
D. All mapped Measurements for a given row have values equal to zero
Question 2
An implementation engineer is requested to integrate the following files:
File A:
File B:
The client would like to link the two files in order to view the two KPIS (Tasks Completed' and 'tasks Assignmed') alongside'Employee Name' and/or 'Squard'.
A Parent-Child configuration was set between the two.
Which two statements are correct?
A. The two files cannot be Joined as they hold different measurements
B. The two files were uploaded to a different Generic type
C. The join can be successful even if "empjd' isn't mapped and employee.name' is mapped to the same entity name in both data streams
D. The two files cannot be joined as they hold different dates
E. Any one of the files can potentially be set as the Parent data stream
Question 3
Client has provided sample flies of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:
Please note:
* All other measurements were mapped as well to the appropriate fields.
* No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?
A. 3
B. 4
C. 8
D. Depends on the Data Updates Permissions
Question 4
A client created a new KPI: CPS (Cost per Sign-up).
The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups) As can be seen in the table below, CPS was created twice and was set with two different aggregations:
From looking at the table, what are the aggregation settings for each one of the newly created KPIs?
A.
B.
C.
D. 
Question 5
An implementation engineer is requested to extract the second position
of the Campaign Name values.
The Campaign values consist of multiple delimiter types, as can be
seen in the following example:
Campaign Name: Ad15X2w&Delux_wal90
Desired value: Delux
Which three harmonization methods will achieve the desired outcome?
A. Vlookup 0
B. Calculated Dimensions
C. Data Fusion
D. Mapping formula
E. Patterns
Solutions:
| Question 1 Answer: C,D | Question 2 Answer: C,E | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: B,D,E |
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